Motorola Deep Connect : Connecting Hearts From Ground to Coal Mines

It’s not every day that you stumble upon content that truly connects with you. Most video ads and social media content are just that: advertisements and social media posts in the form of videos, infographics, and text. But every now and then, you come across a story that is created with such genuine honesty that it immediately makes you think and connect with the characters. It makes you think and feel, and it unleashes a whole sea of emotions you didn’t even know existed.

This blog is going to discuss one such video that you should watch if you haven’t. It is amazing video content that deals with the serious issue of coal mine workers not being able to speak to their families and loved ones.

Just imagine you  are working in a coal mine deep inside the earth, where the dangers are extraordinary. However, you are bearing this grave risk. In a world where communication has become so seamless because of advances in mobile phone communication, you are not able to speak to your family even once. In a 10-hour shift, you can’t communicate because your mobile phone or any other device, such as a landline phone, is not available.

But Motorola Deep Connect offers a solution using radio waves and provides walkie-talkies. One walkie-talkie becomes a solution for multiple mine workers, who can now talk to family members, children, wives, and friends and tell them they are fine or receive calls from them if something important needs to be communicated.

Who would think of such a great idea? An idea or tech solution that makes a real difference in people’s lives and significantly improves them.

Beautifully Shot Video of  “Motorola Deep Connect” India

Having an idea is one thing, but executing it to perfection is another. Here, full marks go to Motorola. Its “Deep Connect” video is really a masterpiece of storytelling.

It begins with the visuals of an astronaut making a call from a Motorola device from the moon with the text “On 20th June 1969, Motorola brought the moon closer with a single call” and then shows the visual that it is not only the first company that connected humans from the moon but also the first company that connected coal mine workers with their families from deep coal mines. Then, the video moves to small bytes, showing clips of old parents, wives, and children who are clearly sad because of their worries about their family members working in dangerous coal mines.

Everybody knows the nature of their work in deep coal mines is already very dangerous, but the worst thing is that they can’t communicate with them during their shifts. In between, there are emotional scenes showing a father concerned that his small daughter doesn’t sleep because she doesn’t get to hear the lullaby (Lohri) from her father, an emotional father talking about the dangers of coal mining.

Then, Motorola shows the technological solution that it has implemented in the first batch. The scene turns towards positivity, where mine workers are shown communicating with their family members, using Motorola “Deep connect,”   and they are happy. The video shows emotional scenes, rejoicing faces, and even the father’s emotional face as he is able to sing a lullaby to his daughter. The whole video shows the condition of these workers and their families, who live in poverty with limited resources. It makes an emotional connection and can keep you from falling out.

Hats Off to Motorola for Thinking About This Issue

How many big tech companies have you seen making something really useful for the public? Yes, they make good products, but their primary goal is to make money. Here, Motorola has clearly invested its money, time, and resources towards something that is beautiful and impactful. Thinking about mine workers and creating a useful solution to that is commendable. The video is certainly well-shot and follows storytelling of the highest order. This will not give them huge sales from their walkie-talkie solution but certainly boost its goodwill and perception in the public. I believe people who watch this video will certainly be attracted to Motorola as a brand, and it should help with their product sales.

Other Brands Should Take Note

A few days ago, an ad by Apple received lots of criticism from artists globally. It was about the new iPad. In the commercial, Apple showed the crushing of several artistic instruments, such as guitar, piano, and drums, and the emergence of the iPad as one solution for all of these. It made people, even celebrities, criticize it. One such comment was from Hrithik Roshan. Apple had to issue an apology for this. Brands like Apple should take a cue from Motorola for creating great content. Apple and any company looking to build goodwill and a positive brand image should take inspiration from Motorola’s brilliant video content.

Conclusion

Here in this blog, the motive is to inform people about this beautifully shot video created by Motorola. The video showcases Motorola’s “Deep Connect” video, connecting coal mine workers from the dangerous mines with their families during their shifts. This video is worth watching and sharing because of the use of technology for something meaningful and how the company has created the video content in such a manner that it connects with the target audience right away. Motorola deserves a round of applause for having the will and then going into detail about understanding the culture of India to create a masterpiece of social advertising. Hopefully, more tech companies will take notice and create solutions for the public that make a practical difference in people’s lives.